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Author: Depankar Neogi
Sell Feelings not Facts : The art of brand story telling
“Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin We are living in the modern digital age of go-go-go a…
Learn to Fly: 5 Key Success Factors for your Small Business
It’s crazy. Simply nuts how many small businesses are sinking fast. Nine out of ten start-ups or small businesses fail or never make it big. But why dive when…
Benefits of a CRM System
“Customer is the King”-this old adage had never been more meaningful than it is in the 21st century. With the advent of social media and search engines cust…
Converting a Lead to Revenue Stream- A 10 Step Guide
Have you ever been on a fishing trip? Remember the last time you went fishing, a considerably big fish bit your bait but still you couldn’t roll it in just be…
10 Step Guide for Start-up Success
One of the most influential and forward thinking management theorists of all times, Peter Drucker once defined the controlling word in the term “entrepreneuri…
The Connected Customer: Millennial Buyers You Cannot Ignore
In a recent Business Executive study, it has been discovered that customers completed nearly 60% of a typical purchasing decision, which includes product or sol…
Managing the Lifecycle of your Customers
The notion of a “customer lifecycle” conjures up an unflattering image of an assembly line of customers being robotically managed down a line and off to who…
Why Care About Making Your Customers Successful?
What seems like a self-evident statement turns out to be, like so much else in life, more complicated than it appears. A successful customer is a happy customer…
How to Help your Customers Stay your Customers
Much has been written in the press and in the blogosphere about the concept of Customer Success Management (CSM). Why it’s so important. Why it’s good for b…